See the kind of intelligence you receive.
This example shows how a research result can move from a public source to a verified finding with enough context to understand why it matters.
New paid social service
A new service page was identified and confirmed on the competitor's website.
Competitor intelligence report
Fictional example data shown to demonstrate the format.
A change is only useful when you can understand it.
Each confirmed observation can include the evidence, timing, confidence and reason it may matter.
What changed
A plain description of the observed change without unnecessary interpretation.
When it changed
The date the change was first observed or the relevant date stated by the source.
Where it came from
The public source used to support the observation.
Confidence
Findings are given a confidence level based on the available evidence.
Why it matters
Where the evidence supports it, we explain the potential business significance.
What we could not verify
Unconfirmed information is kept separate instead of being presented as fact.
From raw observation to useful signal.
The goal is not to collect as much information as possible. It is to identify changes that are supported by evidence and relevant to your business.
- Specific observation
- Direct supporting source
- Observation date
- Confidence assessment
- Business context
See what is changing in your market.
Start with three to five competitors and a small research pilot. If the intelligence is useful, we can keep watching.
Request a pilot