Competitive intelligence

Know what your competitors are doing.

We research the companies you compete with, verify meaningful changes, and turn them into clear competitive intelligence. No dashboards to learn. No pile of raw research. Just the information that matters.

3 to 5 competitors per research set Verified findings with sources Clear actions, not raw data
Competitor update 08 SEP 2026
Northstar Marketing
New service detected

Paid Social Management

A new service page has appeared on the competitor's website and is now being promoted as part of their core offering.

Significance High
Evidence Website
What we watch

The changes worth knowing about.

We monitor public information across the companies you compete with and identify changes that could affect your position.

01

Services & products

New services, products, packages, features and changes to what competitors offer.

02

Pricing & promotions

Pricing changes, discounts, promotions and new commercial offers.

03

Marketing

Changes in positioning, messaging, campaigns, content and acquisition strategy.

04

Expansion

New locations, markets, partnerships, offices and signs of expansion.

05

Hiring

New roles and hiring patterns that can reveal where competitors are investing.

06

Website changes

Important changes to pages, messaging, offers and publicly available company information.

The output

Research you can actually use.

You do not need another spreadsheet full of links. We turn the research into a short report containing the changes that are worth your attention.

  • Specific competitor changes
  • Evidence for each finding
  • When the change was observed
  • Why the change may matter
  • Clear confidence levels
Competitive intelligence report VERIFIED
Service
Competitor A added paid social New service page detected.
NEW
Pricing
Competitor B changed package pricing Previous pricing replaced on pricing page.
CHANGED
Hiring
Competitor C is hiring two sales roles Roles appeared on their careers page.
SIGNAL
Expansion
Competitor A added a new location New location page and contact details found.
NEW
How it works

Give us the competitors. We do the research.

01

Choose your competitors

Give us three to five companies you want to keep an eye on and tell us what matters to you.

02

We investigate

We research public websites, announcements, hiring, offers and other relevant sources.

03

We verify

Findings are checked against their sources before they become part of your report.

04

You get the signals

We give you the few changes worth knowing about, rather than making you sort through the research.

Ongoing intelligence

The first report tells you what is happening now.

Once the research proves useful, we can keep watching the same competitors and surface new changes as they happen.

  • New services and products
  • Pricing and promotional changes
  • New locations and expansion
  • Hiring activity
  • Website and positioning changes
  • New public announcements
Start with a pilot

See what your competitors are doing before committing to ongoing monitoring.

Give us a small competitor set. We will research it and show you what the resulting intelligence looks like.

Request a pilot
No dashboard required. No long term commitment.