Turn competitor activity into something you can act on.
Tell us who you compete with and what you care about. We research the public evidence, verify what changed, and give you the findings worth paying attention to.
3 to 5 competitors
You provide the companies and the areas you want monitored.
Four steps from competitors to useful intelligence.
The system separates discovery, research and verification so unverified information does not become a finding.
Choose competitors
Give us three to five companies you compete with. You can also tell us which areas matter most to you.
Research
We investigate public sources including company websites, announcements, hiring activity and other relevant information.
Verify
Potential changes are checked against their sources. Conflicting or unsupported information is not presented as a confirmed finding.
Report
The result is a concise report containing the changes that are most relevant to the companies you track.
Public signals that can reveal where competitors are moving.
The exact research depends on the industry and the questions you want answered.
Services
New services, products, packages, features and changes to existing offers.
Pricing
Public pricing changes, promotions, discounts and commercial offers.
Positioning
Changes in messaging, target customers, positioning and how a company presents its offer.
Expansion
New locations, markets, offices, partnerships and other public signs of expansion.
Hiring
New roles and hiring patterns that can indicate investment in particular areas.
Marketing
Campaigns, content, promotions and other public marketing activity.
Evidence comes before the finding.
A company being mentioned somewhere online does not make that information true. We separate potential signals from verified observations.
- Sources attached to findings
- Observation dates recorded
- Confidence levels
- Conflicting evidence identified
- Unsupported claims excluded
Give us a few competitors and see what we find.
Start with a pilot research set before deciding whether ongoing monitoring is useful for your business.
Request a pilot